Complete commercial and operational market entry from scratch in Spain for a leading Italian brand.
RETAIL & HORECA — SPAIN · EXPLORE, ACTIVATE AND CONSOLIDATE PHASES
A leading Italian charcuterie and cheese brand wanted to enter the Spanish market without its own structure: no local team, no customer base, and a product that demands an international cold chain.
The challenge
Build the brand’s commercial and operational presence in Spain from scratch: decide which channels to enter, with which assortment and which logistics model, and turn that decision into customers who buy on a recurring basis.
How we approached it with the RED System
Explore. Channel mapping and account prioritisation across retail and organised foodservice, with an assortment positioning adapted to the Spanish buyer.
Activate. Direct dialogue with buying teams, first listings in priority accounts and the launch of the international cold-chain logistics model.
Consolidate. A commercial and service routine, rotation follow-up and progressive range expansion in the accounts opened.
The result
Complete commercial and operational market entry from scratch: a pipeline of active recurring customers across retail and organised foodservice, with an incident-free international cold-chain logistics model.