Skip to content
Home About us RED System Case studies Insights Contact Book a session
About us

Market development partner

We combine strategy, execution and market intelligence to generate real, sustainable growth in the food and beverage industry.

MISSION

To activate and develop markets that turn opportunities into real sales.

VISION

To drive a more effective, structured and results-oriented model of market development.

VALUES

Clarity and focus

Few fronts: only the ones that move the P&L.

Results orientation

Every action is measured in orders, not reports.

Market vision

Decisions based on how the channel buys, not on theory.

Professional rigour

Big Four methodologies applied to the food industry.

Clarity · Results · Market vision · Rigour

OUR TEAM

A senior team that knows the ground

Combining experience, sector knowledge and real market execution.

Vicente Nicolau

Head of Projects

Over 20 years developing food markets in retail and export.

Cristina Tamayo

Head of Operations

Operations and methodology: turning strategy into an executed plan.

Esther Fernández

Strategic Marketing

Positioning and value propositions for food brands.

Enrique Nicolau

Senior Sales Executive

Business development and account management across retail and horeca.

Jorge Pastor

Junior Sales Executive

Commercial support and day-to-day account follow-up.

Let’s talk about your market