We turn market opportunities into real sales
We are the market development partner for food and beverage companies that want to grow with sound judgement, execution and sustainable results, in Spain and in international markets.
THE CHALLENGE
The challenge is not doing more actions — it is developing markets
Most companies move between three approaches that deliver limited results: strategy that never gets executed, commercial actions without focus, and contacts that never turn into business.
That is why we do not work as a consultancy or as an outsourced sales force, but as a market development partner. We close this gap with a proprietary system designed to turn opportunities into real business, reducing risk and accelerating results.
OUR VISION
NOT selling consultancy
We believe growth is not built by opening many markets. It is built by:
Prioritising
We select what truly generates impact.
Structuring
We bring order and method to every step.
Activating
We launch strategies that sell.
Building
We create relationships that generate recurring business.
Our focus: fewer open markets, more active customers and sustainable growth.
RED SYSTEM
A proprietary system, structured in three phases
PHASE 01
EXPLORE
Decide with sound judgement. We identify and prioritise market opportunities, bringing focus and sound judgement to decision-making.
PHASE 02
ACTIVATE
Execute with impact. We turn those opportunities into real business through direct commercial execution and access to a distribution network.
PHASE 03
CONSOLIDATE
Grow with consistency. We develop stable sales, ensuring continuity, optimisation and sustainable growth.
WHAT WE DO
What we do at REDFOOD
We turn opportunities into real business. We help food and beverage companies grow in a structured, profitable way.
Retail
We develop your presence in national and regional retail. Openings, negotiation and sustainable growth.
3 European retail chains opened for a canned vegetables producer.
Horeca
We take your products into the Horeca channel. Segmentation, value proposition and relationships that generate recurring business.
Exclusive distributor signed in the premium Horeca channel.
Import & export
We open profitable international markets and develop purchasing channels. Market selection, partners and entry strategy.
First international order within 9 months.
Category Management
We optimise your category. Analysis, strategy, portfolio and in-store execution.
+38% rotation by optimising assortment and category.
Commercial activation
We design and run activation plans that generate visibility, rotation and demand.
Real visibility and demand at the point of sale.
Business development
We build your commercial structure. Processes, tools and a results-driven team.
A results-driven commercial structure from the first quarter.
Leading brands and retail chains that have already validated our RED System
We do not open markets for the sake of it. We open where there is potential, build relationships and generate real business.
Does your company want to grow with sound judgement?
The latest on retail and export
Case study: premium Italian charcuterie & cheeses in Retail and Horeca
Complete commercial and operational market entry from scratch in Spain for a leading Italian brand.
Case study: premium Ibérico ham & cured meats across Europe
Structured European export built from the ground up for a family-owned SME.
Case study: a collaborative export ecosystem for food SMEs
A shared international development model for sustainable exporting.