Structured European export built from the ground up for a family-owned SME.
EXPORT — EUROPE · EXPLORE, ACTIVATE AND CONSOLIDATE PHASES
A family-owned SME producing Ibérico ham and cured meats with an excellent product and a clear export ambition, but no export structure: no proven criteria for priority markets and no dialogue with Europe’s specialised distribution.
The challenge
Move from occasional exports to structured European exporting: choose the right markets, find the right distributors and guarantee a regularity of service worthy of a premium product.
How we approached it with the RED System
Explore. Prioritisation of European markets by product fit, profitability and real access to the specialised channel.
Activate. Presentation and negotiation with specialised distributors in the priority markets, with a value proposition and assortment tailored to each country.
Consolidate. Stable distribution agreements and a service and replenishment routine that protects both the relationship and the brand.
The result
Structured European export: priority markets opened with specialised distributors in France, Switzerland, Benelux and Germany, ensuring regularity of service.