A shared international development model for sustainable exporting.
COOPERATIVE SMEs — INTERNATIONAL · RED SYSTEM, ECOSYSTEM AND SYNERGIES
Several food SMEs with complementary products shared the same problem: exporting alone was expensive, slow and risky. None of them had enough volume to sustain an international structure of their own.
The challenge
Design a model in which several companies develop international markets together without losing identity or commercial control, sharing costs and multiplying opportunities.
The REDFOOD model
Ecosystem. Complementary assortments presented to the channel together: a more complete, more attractive proposition for the buyer.
Synergies. Cross commercial agendas and shared customers: every meeting and every relationship works for several companies at once.
RED System. The three phases — Explore, Activate, Consolidate — applied to the group, with the discipline of a single development plan.
The result
Sustainable exporting as a group: accelerated market access and drastic cost reduction through synergies, cross agendas and shared customers.