Consolidating sales is not about listing more SKUs — it is about building the right assortment. How we work the category in store.
Opening an account is a milestone. Keeping it growing is an entirely different job, and it is where the real profitability of a market is decided. Consolidating is not about adding more SKUs: it is about building the assortment that rotates.
More SKUs does not mean more sales
A poorly built assortment saturates the shelf, cannibalises your own listings and gives the buyer reasons to cut your space. Rotation — not the number of SKUs — is what sustains your presence in the account.
Optimising the category
In the Consolidate phase we analyse sales performance, optimise terms and assortment, and support negotiations with data.
Structured growth
When the category works, growing the business within the market becomes the natural consequence of a relationship that creates value on both sides.