A good product is not enough. Access to the right interlocutors is what turns an opportunity into an order.
There is a huge distance between “this product would fit German retail” and “this product is on the shelf in German retail”. That distance is called access, and it is where most export projects stall.
The right interlocutor
Contacting a chain is not the same as reaching its buying centre. The difference between a proposal that gets read and one that gets ignored is rarely the product: it is who presents it and with what context.
An active network, not a database
In the Activate phase we put to work relationships already built in retail and distribution. It is not an email list: it is a living dialogue, with real meetings and decision-makers who respond because a prior relationship exists.
A real pipeline
The result of this phase is measured in qualified meetings and open opportunities, not in presentations sent.